The iPod Ads Silhouetted Success
Apple has sold about 250 million tunes from its iTunes Music Store and 10 million iPods. With the release of updated iPod models, Apple has launched a new iPod ad campaign in different national and international magazines, billboards and in the Internet. The new set of iPod ad features a variety of vibrant colors and design schemes with a black silhouetted figure of a person dancing with or simply enjoying an iPod.
Cropped versions of these iPod ads can also be seen in updated Apple iPod web pages. The new style is very different and colorful compared to the usual simple, white advertising they are popular of in the past. The colorful and silhouetted iPod ad campaign of Apple makes the white iPod earphones very recognizable. An iPod ad is being run by 3 a mobile operator in the United Kingdom. It is the first ever 3G mobile video ad campaign for the Apple iPod.
The iPod ad runs for 14 seconds that features the ever famous silhouetted dancers from the brand's campaign concept. iPod ad has become very popular indeed that in the Simpsons episode entitled "Thank God, It's Doomsday," Homer Simpson noticed in the Gospel for Less shop this iPod type of ad. On the other hand, the copying of the idea has gone wild as Apple threatens to sue Music Channel Fuse over their new ad campaign that looks just like the iPod ad campaigns. Music Channel Fuse and its owner Cablevision's Rainbow Media are threatened by Apple's lawyers with a lawsuit unless the music channel stops the campaign.
